Genesis Health Clubs Announces Major Investment in Midtown Omaha

Jun 6, 2023

Genesis Health Clubs, the largest privately-owned fitness chain in the nation, announced today that it is under contract to purchase a 75,000-square-foot, multi-level building at 3201 Farnam Street in Midtown Crossing. This agreement further strengthens Genesis Health Clubs’ commitment to expanding and improving their facilities and reinvesting in the city of Omaha.

The building, currently owned by East Campus Realty, LLC, will serve as a significant upgrade for the Genesis midtown club at 32nd and Farnam, which is planned to relocate across the street into the new space, formerly occupied by Alamo Drafthouse Cinema.

“Securing this contract highlights our dedication to providing a world-class health club for our customers,” stated Rodney Steven II, the owner of Genesis Health Clubs. “This new location will offer more space, state-of-the-art equipment, and luxury finishes that will significantly enhance our members’ experiences. We’re here to stay in Omaha, and we’re investing the resources here to keep getting better for our members. We’re eager to share more details with everyone soon.”

Genesis Health Clubs, headquartered in Wichita, Kansas, operates 63 locations in Missouri, Kansas, Nebraska, Iowa, Kentucky, Colorado, Oklahoma, and Florida. The purchase, expected to finalize soon, reinforces Genesis Health Clubs’ strategy of owning most of its properties and being the sole operator at each location.

Commenting on the deal, Joe Schmidt, spokesperson for East Campus Realty, said, “We’re thrilled Genesis Health Clubs is deepening their commitment midtown Omaha and look forward to an exciting and prosperous future for the entire urban core community.”

Events at Midtown Crossing

Events

With a thriving entertainment and festival scene, there’s always something fun to do at Midtown Crossing.

Preview of Midtown Crossing neighborhood map

DIRECTORY MAP

Navigate your way through Omaha’s favorite walkable neighborhood, including local businesses, Turner Park & parking.

Person tossing pizza at Smokin Oak

EAT & DRINK

Whether you’re looking for a place to spend an evening, a quick lunch, happy hour after work, or want to expand your culinary palette, the Midtown Crossing offers something for everyone.

People walking down the sidewalk

FREQUENTLY ASKED QUESTIONS

Learn more about Midtown Crossing, including history, accessibility, pet-friendly offerings and more.