Matt Shatto, owner of Betty Rae’s Ice Cream, announces that he will open a fourth Omaha location of the award-winning, premium, hand-made ice cream at 3220 Farnam in Midtown Crossing. This location will also serve premium chocolate confections and candy. A grand opening is planned for November 4-5, 2026, with two days of events and specials, including free ice cream.
Betty Rae’s exceeds the true definition of real ice cream, using milk, cream, sugar and eggs, with homemade ingredients and hand mixed flavors that combine to create the creamiest 26 flavors with seasonal and monthly special rotating ice cream.
This will be the first location to offer chocolates and candy, made fresh by a confectioner joining the team from the previous store and using the same equipment. The chocolates and candy will include special items leading into the holidays.
Betty Rae’s was recently featured in the Washington Post as one of “7 Ice Cream Shops to Build a Vacation Around,” and inMidwest Living’s “These are the 21 Best Ice Cream Shops in the Midwest.”
Hand-Made, Hand-Scooped
All of Betty Rae’s ice cream is hand-made and hand-scooped. The award-winning, ice cream store serves 26 core flavors, including Lavender Honey, Ooey Gooey Butter Cake, Cinnamon, Chocolate Brownie and S’mores. There are also vegan and gluten free options available.
Rotating Creative and Seasonal Flavors
The chefs at Betty Rae’s ice cream also create a monthly rotation of creative flavors, announced on social media with features for the opening, including Apple Cider Donut, Pumpkin Bars, Sweet Potato Marshmallow Pecan.
Grand Opening Dates and Events
To celebrate the grand opening weekend of the third Omaha location, Betty Rae’s Ice Cream will host the following events Wednesday, November 4 – Thursday, November 5:
- Wednesday, November 4, noon – 9 p.m.
- First 50 in line get free ice cream (up to 2 scoops), opening at noon
- Free toppings and sauces all day, noon – 10 p.m. (up to three)
- $5 pre-packaged pints, all day, while supplies last
- Thursday, November 5, noon – 9p.m.
- First 50 in line get free ice cream (up to two scoops)
- Free waffle cone upgrade, ALL Day (noon – 9 p.m.)
Betty Rae’s makes fresh, homemade waffle cones onsite. The ice cream store offers ice cream sandwiches with freshly made cookies in a variety of ice cream flavors. Ice Cream Flights, shakes and decadent sundaes are also on the menu. Pints, quarts and even gallons are hand-scooped and hand-packed, in addition to pre-packaged flavors available in a cooler for grab-and-go.
The new Midtown Crossing location joins the Omaha locations in Pepperwood Village at 595 North 155th Plaza (156th and Dodge), Aksarben Place at 6307 Center Street and the newest location at 17676 Welch Plaza, along with the family of 12 Betty Rae’s locations in the Kansas City area.
The new location will open from noon – 9 p.m., Sunday – Thursday, and noon – 10 p.m., Friday – Saturday. More information can be found at www.bettyraes.com and on social media at @bettyraes.
About Betty Rae’s
Betty Rae’s was recently featured in the Washington Post as one of “7 Ice Cream Shops to Build a Vacation Around,” and inMidwest Living in “These are the 21 Best Ice Cream Shops in the Midwest.” Betty Rae’s serves handcrafted ice cream. It hand scoops 26 core flavors and a rotation of monthly creations, along with waffle cones, ice cream sandwiches, sundaes and shakes. Matt Shatto purchased Betty Rae’s in May 2023. Betty Rae’s now has 12 Kanas City area locations. For more information visit www.bettyraes.com or its Facebook and Instagram pages.
